Digital Marketing Manager-Glen Allen, Virginia-FT
  
The responsibilities of this job include, but are not limited to, the following:

Oversee Patient First's digital Marketing communications to the public through social media, the Patient First blog, and other digital media including relevant online review platforms (e.g. Google and Yelp);
Manage editorial and visual content creation for Patient First's blog and social media in accordance with Patient First's digital communications strategy;
Manage content distribution through Patient First's blog and social media through both organic and paid efforts, in accordance with Patient First's Digital Communications Strategy, and within the prescribed budget;
Ensure paid and organic media efforts work in tandem with other Marketing efforts including traditional media advertising, community relations, and public relations through coordinating with Patient First's advertising agency, internal Marketing stakeholders, and external partners;
Coordinate with other departments engaging in Patient First social media to ensure social media outreach efforts are appropriate;
Oversee responses to patient feedback through social media channels according to Patient First policies and best practices and in coordination with Administrative Services, General Counsel, Quality Assurance, Physician Relations, and center staff, when appropriate;
Through social media and online platforms, effectively communicate brand features and benefits to target audiences, including clients and public;
Identify and provide recommendations for social media and online marketing strategies and initiatives, internal communications, and special events in order to positively affect brand awareness and patient volumes;
Plan and implement online and social media promotions to grow online and social media presence and patient interaction;
Manage social listening efforts as scheduled within the Patient First social media strategic plan and as assigned;
Identify opportunities for social listening, and proactively report on relevant social listening findings;
Prepare and submit monthly reports on social media and online review activity to the Vice President of Marketing and Public Relations;
Research and recommend additional social media platforms appropriate for Patient First's participation;
Manage the creation and submission of Marketing-related editorial content for the Patient First Newsletter, the Pulse;
Manage timely website content updates to support Patient First website initiatives including: promotions, special announcements, seasonal health information updates, insurance participation, and new center information;
Serve as primary contact for, and coordinate with, outside vendors to manage Search Engine Optimization tasks, including implementing website updates, creating editorial content for the blog, and establishing online location listings;
Create content for, and manage, individual center Google+ pages to support SEO efforts;
Serve as primary contact for, and coordinate with, outside vendors to manage website design, redesign, and updates;
Serve as primary contact for, and coordinate with, outside vendors to manage and ensure accuracy and consistency of online listing of Patient First center locations;
Manage regular proofreading of assigned areas of company website and prepare and submit edits reports to Operations;
Coordinate with Operations Department to update internet website and social media to communicate temporary center closures (e.g., due to inclement weather or power outage);
Create visual mockups of content and design development and enhancements to the public web page and adjust mockups as necessary based on management's feedback;
Monitor the web and social media for media coverage and other relevant messaging related to assigned topics and projects (crisis management, social listening, etc.);
Complete other tasks as assigned.

Minimum education and professional requirements include, but are not limited to, the following:

Bachelor’s degree in marketing, communications, advertising, journalism or related field or five years relevant experience;
Familiarity with and functional knowledge of social media platforms such as Facebook and Twitter;
Familiarity with and functional knowledge of Photoshop or other relevant graphics program(s) for the creation of social media advertising and website visuals;
Wide degree of creativity, latitude and adaptability, and initiative is expected;
Functional in Microsoft Word, Excel, Access, and Outlook;
Excellent writing skills;
Excellent interpersonal and speaking skills; ability to retain poise and think quickly and communicate well under difficult situations;
Must be highly organized and have strong analytical skills;
Must have the ability to work with confidential information;
Self-starter who is capable of achieving objectives with some in-person direct oversight supervision and who is comfortable working in a productive, positive manner within a team;
Must foster positive relationships with internal and external contacts.